Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile a…
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to featur…
For undergraduate courses in Principles of Marketing. Why do students love this book? This is the only book that makes marketing REAL to them by using real people-real marketers. Like most introduc…
The 15th edition of Marketing Management is a landmark entry in the long successful history of the market leader. with the 15th edition, great care was taken to provide an introductory guide to mar…
An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decis…
Konsumen Indonesia telah menunjukkan minat yang meningkat terhadap produk cosmetics termasuk skincare, sehingga meningkatkan persaingan antar cosmetics brands. Untuk melakukan kegiatan promosinya, …
This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning. Managerial Orientatio…
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. It’s contains of 22 chapters talking about M…
Penelitian ini bertujuan untuk menguji pengaruh strategi green marketing mix, green image, green satisfaction, dan green trust pada green customer loyalty di pasar green cosmetics lokal Indonesia. …
Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The…