STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS
A comprehensive, practice-driven approach to developing decision-making skills in marketing.Decision-making in marketing is first and foremost, a skill. And since all skills are learned through pra…
- Edition
- 13th. Ed
- Call Number
- 658.8 KER s 13th
MANAGERIAL ECONOMICS & BUSINESS STRATEGY
Baye’s fundamental goal is providing students with the tools from intermediate microeconomics, game theory, and industrial organization that they need to make sound managerial decisions. The 10th…
- Edition
- 10th. ed.
- Call Number
- 338.5 BAY m 10th
STRATEGIC MARKETING
Strategic Marketing, 8/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many c…
- Edition
- 8th. ed.
- Call Number
- 658.8 CRA s 8th
OPERATIONS STRATEGY
Operations Strategy is focused on the interaction between operational resources and external requirements. Companies such as Apple, Google and Tesco have transformed their prospects through the way…
- Edition
- 3RD. ed.
- Call Number
- 658.5 SLA o 3rd
STRATEGIC MANAGEMENT
Strategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empir…
- Edition
- 5th. ed.
- Call Number
- 658.4012 ROT s 5th
NEW PRODUCTS MANAGEMENT
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of ma…
- Edition
- 11th. ed.
- Call Number
- 658.575 CRA n 11th
THE EXECUTION PREMIUM: LINKING STRATEGY TO OPERATIONS FOR COMPETITIVE ADVANTAGE
In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting thei…
- Edition
- -
- Call Number
- 658.4012 KAP e
STRATEGIC MARKETING
"Strategic Marketing 9/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed aroun…
- Edition
- 9th. ed.
- Call Number
- 658.8 CRA s 9th
UBER: COMPETING GLOBALLY
This case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (New York), Bogotá (Colombia), Delhi (India), …
- Edition
- -
- Call Number
- CS720404
THE RENAULT-NISSAN-MITSUBISHI STRATEGIC ALLIANCE: PAST ACCOMPLISHMENTS AND FU…
The 1999 strategic alliance between Renault and Nissan made this partnership the longest ever among large firms in the automotive industry. Together, the alliance partners are active in every impor…
- Edition
- -
- Call Number
- CSTB0571
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