This work contains a thorough analysis of the external influences that affect business activity. Theory is backed up by a wealth of statistical data, commentary and mini case studies.
Quantitative Analysis for Management helps you develop a real-world understanding of business analytics, quantitative methods, and management science. It does this by using mathematical model build…
In this textbook on consumer behavior the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Penelitian ini bertujuan menganalisis pengaruh strategi Marketing 4.0 terhadap kepuasan konsumen (Consumer Satisfaction) dan niat membeli ulang (Repurchase Intention) pada produk minuman siap minum…
Penelitian ini bertujuan untuk mengeksplorasi lebih dalam bagaimana Social Media Marketing dan eWOM memengaruhi Online Purchase Intention konsumen, dengan mempertimbangkan peran mediasi dari Convic…
Badan Pusat Statistik (BPS) sebagai lembaga pemerintah bertanggung jawab pengelolaan piutang negara, termasuk piutang biaya pendidikan yang timbul akibat atas wanprestasi perjanjian ikatan dinas tu…
The text emphasizes the modern fundamentals of the theory of finance while providing contemporary examples to make the theory come to life. The authors aim to present corporate finance as the worki…
Liquidity Risk Measurement and Management: A Practitioner’s Guide to Global Best Practices provides the best practices in tools and techniques for bank liquidity risk measurement and management. …
Investment Banks, Hedge Funds, and Private Equity, Fourth Edition provides a real-world view of this fast-evolving field, reviewing and analyzing recent innovations and developments. This reference…
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to featur…