Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to featur…
Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th editi…
A unified view of the latest macroeconomic events In Macroeconomics, Blanchard presents an integrated, global view of macroeconomics, enabling students to see the connections between goods marke…
Penelitian ini bertujuan untuk menganalisis pengaruh merger dan akuisisi (M&A) vertikal terhadap nilai perusahaan di sektor energi global, dengan membedakan integrasi vertikal berdasarkan hulu, hil…
Overview:Charles Hill’s Global Business Today, he has become the most widely used text in the International Business market. Hill explains that he attempted to write a book that: (1) is comprehen…
Penelitian ini ditujukan untuk menganalisis pengaruh skor Environmental, Social, and Governance (ESG) terhadap risiko financial distress perusahaan publik non finansial di negara emerging dan devel…
Penelitian ini mengkaji pengaruh keberagaman direksi dan porsi kepemilikan pemerintah pada kinerja keuangan perusahaan BUMN sebelum dan selama masa pandemi Covid-19. Penelitian menggunakan data pan…
Overview:Charles Hill’sGlobal Business Today, 7ehas become the most widely used text in the International Business market. Hill explains that he attempted to write a book that: (1) iscomprehensiv…
Whether you are a senior executive or a project manager, its your job to help your organization grow and increase its value to stakeholders. Project management is the unique organizational competen…
Whether you are a senior executive or a project manager, its your job to help your organization grow and increase its value to stakeholders. Project management is the unique organizational competen…