Presents a rigorous and balanced presentation of international financial markets and international corporate finance. Takes a unified approach based on arbitrage-fee pricing. Includes an in-depth d…
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping p…
This book is a collection of original contributions by practitioners and others close to the financial services industry. It provides a managerial perspective on the ways in which a cross section o…
The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners an…
This text examines the theory and nature of interest rates - why they exist, their changing behaviour, the relationships between rates for different market instruments, interest rate differentials,…
Penelitian ini bertujuan untuk mengeksplorasi efek berkelanjutan mediasi dalam konteks pengalaman merek, komitmen merek, kepercayaan merek, dan cinta merek terhadap loyalitas merek sepatu olahraga.…
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile …
Business as usual simply will not work in today's banking environment. In fact, many of the problems facing the commercial banking industry have resulted from current bank management practices. The…
Perkembangan teknologi dan persaingan yang semakin ketat di kalangan rumah sakit swasta telah mendorong rumah sakit swasta untuk berinovasi dengan saling bersaing dalam mempromosikan layanan mereka…
Penelitian ini bertujuan untuk mengetahui reaksi pasar terhadap pembayaran dividen pada rezim pajak yang berbeda di Bursa Efek Indonesia (BEI). Metodologi yang dipakai yaitu Event Study, dengan men…