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STRATEGI CUSTOMER RETENTION MELALUI PREDIKSI CHURN PELANGGAN LAYANAN PURNA JU…
SUBROTO, ATHORDEWANI, BELLA PUSPA

Industri otomotif menghadapi tantangan dalam mempertahankan pelanggan layanan purna jual, di mana tingkat churn pelanggan dapat berdampak pada profitabilitas perusahaan. Penelitian ini bertujuan un…

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