GETTING TO YES: NEGOTIATING AGREEMENT WITHOUT GIVING IN
Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a grou…
- Edition
- 2nd. Ed
- Call Number
- 158.5 FIS g 2nd
360 DEGREES OF INFLUENCE: GET EVERYONE TO FOLLOW YOUR LEAD ON YOUR WAY TO THE…
Leadership doesn’t have to be a top-down proposition. In fact, the best leaders influence those who are below and above them, as well as people external to the organization, such as customers and…
- Edition
- -
- Call Number
- 158.4 MON 3
DECISION ANALYSIS FOR MANAGEMENT JUDGMENT
Decision analysis can play a valuable role in helping people to make decisions that involve risks or multiple objectives, but potential users are often deterred by the presentation of the subject i…
- Edition
- 3rd. ed.
- Call Number
- 658.403 GOO d 3rd
GETTING TO YES: NEGOTIATING AGREEMENT WITHOUT GIVING IN
Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a grou…
- Edition
- 3rd. ed.
- Call Number
- 158.5 FIS g 3rd
BUSINESS MARKETING: CONNECTING STRATEGY, RELATIONSHIPS, AND LEARNING
"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hand…
- Edition
- 4th. Ed
- Call Number
- 658.8 DWY b 4th
INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS: GLOBAL EDITION
For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition sp…
- Edition
- 9th. ed.
- Call Number
- 659.1 CLO i 9th
THE RENAULT-NISSAN-MITSUBISHI STRATEGIC ALLIANCE: PAST ACCOMPLISHMENTS AND FU…
The 1999 strategic alliance between Renault and Nissan made this partnership the longest ever among large firms in the automotive industry. Together, the alliance partners are active in every impor…
- Edition
- -
- Call Number
- CSTB0571
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