Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at …
What Should I Do? is the cornerstone question for a multitude of ethical considerations - and the basis for this text. How we function when ethical challenges arrive in our "real" lives is the fra…
Microeconomics, 5th Edition gives students the most effective approach for learning microeconomic tools and concepts. This text provides an accessible, integrated structure with numerous practice p…
Investment Valuation Tools and Techniques for Determining the Value of Any Asset Valuation is at the heart of every investment decision, whether that decision is to buy, sell, or hold. But the pric…
Taking to heart the message that the poor and middle class work for money, but the rich have money work for them, the author lays out a financial philosophy based on the principle that income-gener…
"Liquidity risk is a topic growing immensely in importance in risk management. It has been much neglected by financial institutions and regulators in recent years and receives, in the course of the…
Business Essentials captures the widespread significance of recent developments in domestic and global economies and presents their implications on companies today. The 13th Edition includes new re…
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and t…
Buku ini membahas segala macam ketentuan maupun peraturan yang berkaitan dengan lisensi yang berlaku di Indonesia. Pembahasannya tidak hanya mencakup ketentuan perundang-undangan dalam bidang Hak a…