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MARKETING: REAL PEOPLE, REAL CHOICES: GLOBAL EDITION
SOLOMON, MICHAEL R.STUART, ELNORA W.MARSHALL, GREG W.

Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at …

Edition
11th. ed.
Call Number
658.8 SOL m 11th
Availability1
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BUSINESS ETHICS NOW
GHILLYER, ANDREW W.

What Should I Do? is the cornerstone question for a multitude of ethical considerations - and the basis for this text. How we function when ethical challenges arrive in our "real" lives is the fra…

Edition
6th. ed.
Call Number
174.4 GHI b 6th
Availability3
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MICROECONOMICS: INTERNATIONAL STUDENT VERSION
BESANKO, DAVID A.BRAEUTIGAM, RONALD R.ROCKETT, KATHARINE

Microeconomics, 5th Edition gives students the most effective approach for learning microeconomic tools and concepts. This text provides an accessible, integrated structure with numerous practice p…

Edition
5th. Ed
Call Number
338.5 BES m 5th
Availability2
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INVESTMENT VALUATION: TOOLS AND TECHNIQUES FOR DETERMINING THE VALUE OF ANY A…
DAMODARAN, ASWATH

Investment Valuation Tools and Techniques for Determining the Value of Any Asset Valuation is at the heart of every investment decision, whether that decision is to buy, sell, or hold. But the pric…

Edition
2nd. Ed
Call Number
332.6322 DAM i 2nd
Availability5
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RICH DAD, POOR DAD: WHAT THE RICH TEACH THEIR KIDS ABOUT MONEY--THAT THE POOR…
KIYOSAKI, ROBERT T.

Taking to heart the message that the poor and middle class work for money, but the rich have money work for them, the author lays out a financial philosophy based on the principle that income-gener…

Edition
-
Call Number
332.024 KIY r
Availability1
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MANAGING LIQUIDITY IN BANKS: A TOP DOWN APPROACH
DUTTWEILER, RUDOLF

"Liquidity risk is a topic growing immensely in importance in risk management. It has been much neglected by financial institutions and regulators in recent years and receives, in the course of the…

Edition
-
Call Number
332.068 DUT m
Availability5
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BUSINESS ESSENTIALS: GLOBAL EDITION
EBERT, RONALD J.GRIFFIN, RICKY W.

Business Essentials captures the widespread significance of recent developments in domestic and global economies and presents their implications on companies today. The 13th Edition includes new re…

Edition
13th. ed.
Call Number
658 EBE b 13th
Availability12
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ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE
BELCH, GEORGE E.BELCH, MICHAEL A.

Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and t…

Edition
12th. Ed
Call Number
659.1 BEL a 12th
Availability6
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SERI HUKUM BISNIS: LISENSI
WIDJAJA, GUNAWAN

Buku ini membahas segala macam ketentuan maupun peraturan yang berkaitan dengan lisensi yang berlaku di Indonesia. Pembahasannya tidak hanya mencakup ketentuan perundang-undangan dalam bidang Hak a…

Edition
-
Call Number
343.07 WID s
Availability1
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NGOBRAS BERSAMA INDRA UNO EDISI 332-354
JOERAGAN ARTIKEL

Edition
-
Call Number
338.04 JOE n

Edition
-
Call Number
338.04 JOE n
Availability2
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RLC MM FEB-UI
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RLC MM-FEBUI (Library) occupies the right side of the ground floor of the MM FEB UI Building with a reading room capacity of more than 60 people.
 
The MM-FEB UI library service system is closed (closed access); where the user does not have direct access to the collection shelf. Or in other words, users are not allowed to take their own books from the collection shelf

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