SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

Zeithaml/Bitner/Gremler/Mende, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and v…

ANALISIS PENGARUH END-USER COMPUTING SATISFACTION DAN PUBLIC SERVICE MOTIVATI…

Direktorat Jenderal Bea dan Cukai berperan dalam mendukung ketahanan fiskal dan mendorong pertumbuhan perekonomian nasional. Kinerja kerja organisasi tersebut sangat ditentukan oleh kinerja individ…

ADVANCED ANALYTICAL MODELS: OVER 800 MODELS AND 300 APPLICATIONS FROM THE BAS…

If you’re seeking solutions to advanced and even esoteric problems, Advanced Analytical Models goes beyond theoretical discussions of modeling by facilitating a thorough understanding of concepts…

TEACH YOURSELF JAVA IN 21 DAYS

Combines a Java tutorial with an extensive reference section. The manual is for users familiar with the basics of programming who want to quickly learn to program in Java. It includes coverage of t…

THE DIGITAL ECONOMY: PROMISE AND PERIL IN THE AGE OF NETWORKED INTELLIGENCE

Edition

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Call Number

004.6 TAP d

THE MIS: MANAGERS APPRAISAL GUIDE: PRACTICAL GUIDELINES AND FORMS FOR EVALUAT…

A personnel appraisal guide to help MIS managers, project leaders, or chief information officers monitor, evaluate, and improve the daily performance of their data processing personnel. Includes re…

FOUNDATIONS OF DECISION THEORY

The study of formal models of rational decision-making, born in the 17th century as a new science of gambling, has reached maturity in the 20th century. Its paradigms, "expected utility theory" and…

AN INTRODUCTION TO OBJECT-ORIENTED ANALYSIS: OBJECT PLANS IN PLAIN ENGLISH

Object-Oriented Analysis (OOA) has become an established concept in the Information Systems industry. For systems developers and business professionals who want to see how OOA works in the real wor…

A PRACTICAL GUIDE TO DATA BASE DESIGN

Describes how to use entity/relationship diagrams as the basis for deriving a physical design for any type of data base management system as well as for simple file structures. Uses a process wh…

ESSENTIALS OF INFORMATION PROCESSING

The growth and development of computers has affected almost every aspect of our lives. Consequently, the student taking an introductory information pro- cessing course today may be majoring in comp…