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PENGARUH CONSUMER ANIMOSITY, BOYCOTT PARTICIPATION, BOYCOTT MOTIVATION, DAN P…
SOBARI, NURDINBANJARANSARI, HARIMURTI

Penelitian ini bertujuan untuk menganalisis pengaruh consumer animosity, boycott participation, boycott motivation, dan product judgment terhadap purchase readiness dan purchase aversion pada produ…

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Call Number
7596
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PENGARUH RELIGIUSITAS, CONSUMER ANIMOSITY DAN CONSUMER ETHNOCENTRISM TERHADAP…
SOBARI, NURDINGASONG, ROSI APRIANTI

Tujuan utama dari penelitian ini adalah untuk mengkaji bagaimana peran serta pengaruh dari religiusitas, consumer animosity dan consumer ethnocentrism terhadap penilaian produk Starbucks Indonesia …

Edition
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Call Number
7475
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RLC MM FEB-UI
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RLC MM-FEBUI (Library) occupies the right side of the ground floor of the MM FEB UI Building with a reading room capacity of more than 60 people.
 
The MM-FEB UI library service system is closed (closed access); where the user does not have direct access to the collection shelf. Or in other words, users are not allowed to take their own books from the collection shelf

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