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PENGARUH CONTENT APPEAL, VIVIDNESS, DAN INTERACTIVITY TERHADAP WORD-OF-MOUTH …

ASTUTI, RIFELLY DEWI STEPHANIE, ALYA HADIJAH

Penelitian ini bertujuan untuk menganalisis pengaruh content appeal, content vividness, dan content interactivity terhadap word-of-mouth dan loyalitas konsumen melalui peran perantara consumer enga…

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Call Number: 7760

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