CONSUMER BEHAVIOUR: GLOBAL EDITION
For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, devel…
- Edition
- 12th. ed.
- Call Number
- 658.8342 LEO c 12th
CONSUMER BEHAVIOR: BUYING, HAVING, AND BEING
In this textbook on consumer behavior the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
- Edition
- 14th. ed.
- Call Number
- 658.8342 SOL c 14th
ECOLOGICAL INTELLIGENCE: HOW KNOWING THE HIDDEN IMPACTS OF WHAT WE BUY CAN CH…
The bestselling author of "Emotional Intelligence" and "Primal Leadership" reveals the hidden environmental consequences of what societies make and buy, and how that knowledge can drive the changes…
- Edition
- 1st. ed.
- Call Number
- 333.7 GOL h
CONSUMPTION IN ASIA: LIFESTYLES AND IDENTITIES
The essays in this collection challenge conventional ideas about consumption and consumerism: they consider if the inundation of Western consumer goods have created identity confusions among the af…
- Edition
- -
- Call Number
- 306.3 BEN c
CONSUMER BEHAVIOR: BUYING, HAVING, AND BEING: GLOBAL EDITION
Consumer behavior is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and eac…
- Edition
- 10th. ed.
- Call Number
- 658.8342 SOL c 10th ge
CONSUMER BEHAVIOR: BUYING, HAVING, AND BEING
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Consumers Perception; …
- Edition
- 9th. Ed
- Call Number
- 658.8342 SOL c 9th
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