Penelitian ini bertujuan untuk menganalisis pengaruh corporate culture dalam pembentukan strategi integrated marketing communication (IMC) serta dampaknya terhadap market performance di industri pe…
Reveals the complex, interdependent relationship between an organization's corporate culture and its financial effectiveness, through analysis based on interviews, financial data, and case studies …
For undergraduate and graduate courses on Business and Society, Business Ethics, and Business Environment. Look in Business schools, and Public Policy/Administration departments.This collection of …
Regarded as one of the most influential management books of all time, this fourth edition of Leadership and Organizational Culture transforms the abstract concept of culture into a tool that can be…
For the past few years, a growing chorus of concern has been raised over the way humanity is mistreating the earth and its environment. Animosity has traditionally existed between environmental adv…
WorldCom. Enron. Tyco. Shocking accusations of dishonesty and silent complicity have dominated headlines recently, and cost the American economy trillions of dollars. Clearly, dishonesty doesnt p…
Succeed in Any Culture, in Every Situation In today’s global economy, the ability to interact effectively across cultures is a fundamental job requirement for just about everyone. But it’s i…
The inspiration for the film that won the 2004 Sundance Film Festival Audience Award for Best Documentary, The Corporation contends that the corporation is created by law to function much like a ps…
Over the last 150 years the corporation has risen from relative obscurity to become the world’s dominant economic institution. Eminent Canadian law professor and legal theorist Joel Bakan contend…