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STRATEGI CUSTOMER RETENTION MELALUI PREDIKSI CHURN PELANGGAN LAYANAN PURNA JU…
SUBROTO, ATHORDEWANI, BELLA PUSPA

Industri otomotif menghadapi tantangan dalam mempertahankan pelanggan layanan purna jual, di mana tingkat churn pelanggan dapat berdampak pada profitabilitas perusahaan. Penelitian ini bertujuan un…

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Call Number
7726
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PENGARUH KINERJA ATRIBUT DAN CITRA MEREK PERUSAHAAN PADA RETENSI DAN KESEDIAA…
ASTUTI, RIFELLY DEWISAPUTRO, RENDI ANDIKA

Penelitian ini menyelidiki peran citra merek perusahaan dalam mediasi pengaruh atribut performa logistik terhadap retensi pelanggan dan kesediaan mereka untuk membayar harga premium di industri log…

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Call Number
7610
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ANALISIS TINGKAT PERGANTIAN PELANGGAN (CHURN RATE) PADA PERUSAHAAN DISTRIBUSI…
ARVIANSYAHBAGASWORO, ARIO

Tingkat pergantian pelanggan atau customer churn menjadi perhatian bagi perusahaan untuk memaksimalkan strategi pemasaran. Analisis terhadap customer churn rate digunakan dalam menentukan strategi …

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Call Number
7511
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RLC MM FEB-UI
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RLC MM-FEBUI (Library) occupies the right side of the ground floor of the MM FEB UI Building with a reading room capacity of more than 60 people.
 
The MM-FEB UI library service system is closed (closed access); where the user does not have direct access to the collection shelf. Or in other words, users are not allowed to take their own books from the collection shelf

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