Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at …
Pelatihan Keselamatan dan Kesehatan Kerja (K3) memiliki peran penting dalam mencegah kecelakaan dan melindungi keselamatan pekerja di berbagai sektor, termasuk industri manufaktur. Seiring dengan m…
Dalam lanskap perkembangan platform pembelajaran digital yang terus berubah, yang ditandai oleh kemajuan teknologi yang cepat dan pergeseran paradigma pendidikan, persepsi dan kepercayaan pelanggan…
A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the mo…
Academic Writing and Publishing will show academics (mainly in the social sciences) how to write and publish research articles. Its aim is to supply examples and brief discussions of recent work in…
What Should I Do? is the cornerstone question for a multitude of ethical considerations - and the basis for this text. How we function when ethical challenges arrive in our "real" lives is the fra…
This book is designed to enable non-native English speakers to write science research for publication in English. It is a practical, user-friendly book intended as a fast, do-it-yourself guide for …
The primary objectives of this book are to present major motivational theories, principles, and research findings in sufficient detail to help students understand the complexity of motivational pro…
Penelitian terdahulu telah meneliti pengaruh efek push-pull-mooring yang mendorong niat beralih individu ke platform pendidikan non-formal. Dikarenakan faktor keuangan dan kegunaan diabaikan, penel…
Penelitian ini menguji pengaruh skor ESG terhadap kinerja perusahaan di ASEAN serta menguji peran moderasi tingkat pendidikan direktur utama dalam pengaruh ESG terhadap kinerja perusahaan. Peneliti…