The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, “hands on” approach to entrepreneurship, this text aims to provide students with the knowledg…
Tells the stories of successful entrepreneurs, shares their secrets for starting a viable company, and describes problems each had to overcome
The process of user-centered innovation: how it can benefit both users and manufacturers and how its emergence will bring changes in business models and in public policy. Innovation is rapidly b…
Volume 2 contains some of Professor Leibenstein's seminal papers on X-Efficiency together with later articles which both more fully develop the concept and place it in a wider, micro-micro economic…
The world's leading expert on the global software industry and coauthor of the bestseller Microsoft Secrets reveals the inner workings of software giants like IBM, Microsoft, and Netscape and shows…
It's the world's largest marketplace: eBay! This smash-hit, on-line auction site has at least 1,200,000 items available right this minute. This "ultimate" marketplace is a great find for buyers--bu…