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PENGARUH GENDERED MARKETING TERHADAP BRAND PERCEPTION DAN PURCHASE INTENTION
SUBROTO, KARTIKA FITRIANABALQIAH, TENGKU EZNI

Marketing manager sering kali menggunakan gender cues dalam kemasan maupun iklan produk sebagai salah satu cara untuk memposisikan brand mereka sesuai gender dari target konsumen mereka. Hal ini me…

Edition
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Call Number
6578

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