GLOBAL STRATEGY AND THE ORGANIZATION
Focuses on the four essential tasks for transforming a company in a global success: identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in …
- Edition
- 1st. ed.
- Call Number
- 658.049 GUP g
WORLD-CLASS NEGOTIATING: DEALMAKING IN THE GLOBAL MARKETPLACE
Presents the skills, tactics, styles, and strategies every negotiator needs to compete in the international marketplace. Based on seminars conducted in 22 countries and packed with real-life exampl…
- Edition
- 1st. ed.
- Call Number
- 658.4 HEN w
INFORMATICS IN EUROPE: PREPARING FOR THE GLOBAL MARKET
A survey of the European information industry in the run up to the single market and beyond, this volume aims to serve as a guide to businesses of all sizes, to increase their understanding of the …
- Edition
- -
- Call Number
- 020.52094 NOR i
GLOBAL MARKETING: GLOBAL EDITION
Marking the 20th anniversary of this series of textbooks, this 9th Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach o…
- Edition
- 9th. Ed
- Call Number
- 658.848 KEE g 9th ge
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