MARKETING MANAGEMENT: GLOBAL EDITION
The world of marketing is changing every day and in order for you to have a competitive edge, you need a text that reflects the best and most recent marketing theory and practices. Marketing Manag…
- Edition
- 16th. ed.
- Call Number
- 658.8 KOT m 16th
THE GLOBAL ENTREPRENEUR: TAKING YOUR BUSINESS INTERNATIONAL
A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the mo…
- Edition
- -
- Call Number
- 658.049 FOL t
SERVICES MARKETING IN ASIA: MANAGING PEOPLE, TECHNOLOGY, AND STRATEGY
This is an adaptation of Lovelock's best-selling Services Marketing specifically aiming to cover Asian conditions. The adaptation explains services marketing concepts in the context of Asian cultur…
- Edition
- 1st. ed.
- Call Number
- 658.8095 LOV s
THE EVALUATION OF INDONESIA BONDS MARKET AND THE FACTORS THAT INFLUENCE THE B…
Indonesia bond market shows good development in Indonesia. The total outstanding increase quite high every year Issuance of government bond and corporate bond in Indonesia is also in good growth in…
- Edition
- -
- Call Number
- 4686
FINANCIAL MARKETS AND INSTITUTIONS: A MODERN PERSPECTIVE: INTERNATIONAL EDITION
Accessible, thoroughly up to date, and pedagogically rich, Saunders and Cornett's Financial Markets and Institutions 2/e fits perfectly into the newest segment of the markets and institutions cours…
- Edition
- 2nd. ed.
- Call Number
- 332 SAU f 2nd ie
PENGARUH INFORMASI KINERJA BANK DIGITAL TERHADAP NILAI PERUSAHAAN INDUK AFILI…
Penelitian ini bertujuan untuk mengkaji apakah informasi kinerja bank digital memberikan nilai tambah atau justru berdampak negatif terhadap nilai perusahaan induknya di Asia, serta melihat apakah …
- Edition
- -
- Call Number
- 7571
PENGARUH GREEN MARKETING TERHADAP GREEN PURCHASE INTENTION PRODUK THE BODY SH…
Dalam menghadapi meningkatnya kesadaran akan isu lingkungan dan praktik berkelanjutan, green marketing telah menjadi pendekatan strategis yang penting bagi perusahaan untuk menarik konsumen yang pe…
- Edition
- -
- Call Number
- 7548
PENGARUH ELEMEN BAURAN PEMASARAN HIJAU TERHADAP NIAT PEMBELIAN PRODUK BERKEMA…
Beberapa penelitian meneliti pengaruh ecolabel pada intensi pembelian produk berkemasan ramah lingkungan, namun hanya sedikit yang meneliti pengaruh ecolabel dalam konteks kredibilitas ecolabel ter…
- Edition
- -
- Call Number
- 7542
THE ROLE OF RELIGIOUS INFLUENCER ON ORGANIC FOOD PURCHASE INTENTION: PARASOCI…
Purpose: Religious leaders leverage their influence on social media, akin to traditional influencers, to recommend products, capitalizing on their fame. This study explores the captivating realm of…
- Edition
- -
- Call Number
- 7580
PERAN INFLUENCER MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP BRAND ATTITUDE…
Penelitian ini bertujuan untuk menganalisis pengaruh influencer marketing terhadap sikap konsumen (brand attitude), loyalitas merek, kesadaran merek, dan electronic Word of Mouth (eWOM) dalam memen…
- Edition
- -
- Call Number
- 7561
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