AN INTRODUCTION TO MARKET RISK MEASUREMENT
Buku ini mrmbahas tentang Value at Risk (VaR) and expected tail loss (ETL) estimation. An Introduction to Market Risk Measurement juga mencangkup; Parametric and non-parametric risk estimation, Sim…
- Edition
- -
- Call Number
- 332.6 DOW i
B2B: HOW TO BUILD A PROFITABLE E-COMMERCE STRATEGY
In B2B, it’s not a matter of winning or losing--it’s getting into the game that matters.Companies on the Internet fast track are buzzing about the unquestionable potential of B2B e-commerce. An…
- Edition
- -
- Call Number
- 658.84 CUN m
MARKETING MANAGEMENT : A STRATEGIC DECISION MAKING APPROACH INTERNATIONAL EDI…
Marketing Management dirancang khusus untuk mata kuliah yang menjadikan studi kasus berfokus pada pengambilan keputusan sebagai elemen penting dan/atau yang memberikan tugas proyek mahasiswa, seper…
- Edition
- 5th. ed.
- Call Number
- 658.8 JOH m
GLOBAL MARKETING MANAGEMENT
This book examines business development, business and government relations, and other issues that help the reader translate theoretical concepts into practice. Most of the 36 cases presented are fr…
- Edition
- 6th. ed.
- Call Number
- 658.848 KOT g 6th
INTERNATIONAL MARKETING STRATEGY
International Marketing Strategy, 5th Edition illustrates the full range of tasks facing the firm in today¿s competitive business environment. The book explains how to integrate the various market…
- Edition
- 5th. ed.
- Call Number
- 658.848 BRA i 5th
MARKETING RESEARCH: AN APPLIED ORIENTATION
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research…
- Edition
- 5th. ed.
- Call Number
- 658.83 MAL m 5th
SPECULATIVE MANAGEMENT: STOCK MARKET POWER AND CORPORATE CHANGE
Speculative Management ini mengkaji hubungan antara dua fenomena yang mendominasi kancah ekonomi pada akhir abad ke-20: meningkatnya kekuatan pasar keuangan dan restrukturisasi industri Amerika. Ta…
- Edition
- -
- Call Number
- 332.645 KRI s
THE 86 PERCENT SOLUTION: HOW TO SUCCEED IN THE BIGGEST MARKET OPPORTUNITY OF …
The 86 Percent Solution menawarkan strategi dan teknik implementasi terperinci untuk desain produk, penetapan harga, pengemasan, distribusi, periklanan, dan banyak lagi. Temukan 'rules of engagemen…
- Edition
- -
- Call Number
- 658.406 MAH 8
LEARNING FROM THE FUTURE: COMPETITIVE FORESIGHT SCENARIOS
Buku yang menggabungkan perencanaan skenario dan perumusan strategi sehingga dapat menjadi proses luar biasa yang melibatkan otak kanan, yang mampu memotivasi tim dengan visi yang menarik dan tujua…
- Edition
- -
- Call Number
- 302.35 FAH l
NAVIGATING THE CHARGED RESALE MARKET AN EXTENDED TPB MODEL OF PURCHASE INTEN…
Indonesia's rapid electric vehicle (EV) uptake and the aggressive pricing strategies of new Chinese entrants (e.g., Wuling, BYD) have intensified price competition and accelerated asset depreciat…
- Edition
- -
- Call Number
- 7848
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