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MARKETING RESEARCH: AN APPLIED ORIENTATION
MALHOTRA, NARESH K.

This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research…

Edition
5th. ed.
Call Number
658.83 MAL m 5th
Availability3
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EMPIRICAL RESEARCH IN CAPITAL MARKETS
SCHWERT, G. WILLIAMSMITH, CLIFFORD W.

This book contains reprints of articles that have been previously published in the Journal of Financial Economics, the Journal of Finance, the Journal of Business, Econometrica, and the Financial A…

Edition
-
Call Number
332.6 SCH e
Availability1
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FOCUS GROUPS: A PRACTICAL GUIDE FOR APPLIED RESEARCH
KRUEGER, RICHARD A.CASEY, MARY ANNE

Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and impro…

Edition
3rd Edition
Call Number
361.61068 KRU f 3rd
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RLC MM FEB-UI
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RLC MM-FEBUI (Library) occupies the right side of the ground floor of the MM FEB UI Building with a reading room capacity of more than 60 people.
 
The MM-FEB UI library service system is closed (closed access); where the user does not have direct access to the collection shelf. Or in other words, users are not allowed to take their own books from the collection shelf

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