MARKETING RESEARCH: AN APPLIED ORIENTATION
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research…
- Edition
- 5th. ed.
- Call Number
- 658.83 MAL m 5th
EMPIRICAL RESEARCH IN CAPITAL MARKETS
This book contains reprints of articles that have been previously published in the Journal of Financial Economics, the Journal of Finance, the Journal of Business, Econometrica, and the Financial A…
- Edition
- -
- Call Number
- 332.6 SCH e
FOCUS GROUPS: A PRACTICAL GUIDE FOR APPLIED RESEARCH
Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and impro…
- Edition
- 3rd Edition
- Call Number
- 361.61068 KRU f 3rd
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