Penelitian ini bertujuan untuk menganalisis pengaruh consumer animosity, boycott participation, boycott motivation, dan product judgment terhadap purchase readiness dan purchase aversion pada produ…
Mastering the Supply Chain is an introduction to supply chain management. The book integrates theory with practice and aims to create a cross-functional mindset in students and practitioners. I…
Operations Management: Sustainability and Supply Chain Management focuses on the key strategic decisions of operations managers. The text also provides behind-the-scenes insights into how operation…
Beberapa penelitian meneliti pengaruh ecolabel pada intensi pembelian produk berkemasan ramah lingkungan, namun hanya sedikit yang meneliti pengaruh ecolabel dalam konteks kredibilitas ecolabel ter…
Purpose: Religious leaders leverage their influence on social media, akin to traditional influencers, to recommend products, capitalizing on their fame. This study explores the captivating realm of…
Logistic management is a vital part of any business operation. This volume provides up-to-the-minute information on all aspects of strategic planning and business logistics.
Logistic management is a vital part of any business operation. This volume provides up-to-the-minute information on all aspects of strategic planning and business logistics.
Penelitian ini mengkaji pengaruh lima komponen nilai (kualitas produk, kualitas layanan, inovasi, harga, dan citra toko), Persuasion Knowledge (PK), dan Parasocial Relationships (PR) terhadap niat …
Kinerja karyawan merupakan salah satu faktor yang menjadi perhatian pada industri perbankan. Financing to deposit ratio terus berkembang sejak tahun 2023. Akan tetapi, dengan perkembangan tersebut …
Penelitian ini bertujuan untuk menganalisis pengaruh consumer ethnocentrism, animosity, dan legitimacy terhadap brand image, loyalitas, dan product judgment dalam boycott behavior konsumen Starbuck…