cover
SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY: INTERNATIONAL EDITION
WIRTZ, JOCHENLOVELOCK, CHRISTOPHER

Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts…

Edition
6th. Ed
Call Number
658.8 LOV s 6th
cover
SERVICE MARKETING: PEOPLE, TECHNOLOGY, STRATEGY
WIRTZ, JOCHENLOVELOCK, CHRISTOPHER

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to featu…

Edition
8th. ed.
Call Number
658.8 WIR s 8th

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