SERVICE MARKETING: PEOPLE, TECHNOLOGY, STRATEGY
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to featu…
- Edition
- 8th. ed.
- Call Number
- 658.8 WIR s 8th
SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY: INTERNATIONAL EDITION
Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts…
- Edition
- 6th. Ed
- Call Number
- 658.8 LOV s 6th
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