Through his Persuasion Institute, Kurt Mortensen has sought out and studied the Persuasion IQ (PQ) of the worlds top influencers. Now, in this game-changing guide, he"s leveraging his vast knowledg…
Drawing from their combined 50-plus years of conducting and supervising research, the authors successfully mentor graduate students by advising them, answering questions, and breaking down what may…
For the graduate level course in research methods that can be found in either psychology or education departments. This text examines the fundamentals of solving a scientific research problem, focu…
Long regarded as the gold standard in sensation and perception texts, E. Bruce Goldstein's SENSATION AND PERCEPTION has helped more than 100,000 students make the connection between perception and …
This updated second edition is the essential guide to paradoxes and takes the reader on a lively tour of puzzles that have taxed thinkers from Zeno to Galileo and Lewis Carroll to Bertrand Russell.…
There are thousands of books about thinking. But there are very few books that provide clear how-to information that can actually help you think better. Think Better is about Productive Thinking-wh…
In a diverse investing climate, investors are always searching for the winning strategy. And with today's volatile markets and increasingly savvy individual investors and clients, there is exceptio…
Even the best Wall Street investors make mistakes. No matter how savvy or experienced, all financial practitioners eventually let bias, overconfidence, and emotion cloud their judgment and misguide…
A guidebook to managing people more effectively by understanding the basic principles of psychology. It should help managers by translating arcane psychology principles into plain English. Covers s…
The Psychology of Investing is the first text of its kind to delve into the fascinating subject of how psychology affects investing. Its unique coverage describes how investors actually behave, the…