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PENGARUH EKUITAS MEREK TERHADAP PERILAKU PEMBELIAN (KASUS: SPBU SHELL)

REMBETH, JOHN DANIEL HENGGARSATRIA NP., YOHANES DE BRITO COSA

Penelitian ini bertujuan untuk mengetahui pengaruh ekuitas merek terhadap perilaku pembelian. Merek yang diteliti adalah merek SPBU Shell. Penelitian ini menggunakan descriptive research design den…

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Call Number: 4832

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