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PENGARUH SELF-INFLUENCER CONGRUENCE TERHADAP PURCHASE INTENTION: MELALUI MEDI…
ARUAN, DANIEL TUMPAL H.MAHARANI, TAZKIA PRIFA

Pada era digital, Influencer marketing telah menjadi salah satu strategi pemasaran yang paling efektif dalam memengaruhi keputusan pembelian konsumen. Fenomena beauty Influencer telah menjadi bagia…

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Call Number
7743
Availability1
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RLC MM FEB-UI
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RLC MM-FEBUI (Library) occupies the right side of the ground floor of the MM FEB UI Building with a reading room capacity of more than 60 people.
 
The MM-FEB UI library service system is closed (closed access); where the user does not have direct access to the collection shelf. Or in other words, users are not allowed to take their own books from the collection shelf

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