GROUNDSWELL: WINNING IN A WORLD TRANSFORMED BY SOCIAL TECHNOLOGIES
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own …
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- 303.4833 LI g
KNOWLEDGE AND SOCIAL CAPITAL: FOUNDATIONS AND APPLICATIONS
Social capital - the informal networks, trust and common understanding among individuals in an organization - determines major competitive advantages in today's networked economy. Knowledge and Soc…
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- Call Number
- 658.4 LES k
DIGITAL CAPITAL: HARNESSING THE POWER OF BUSINESS WEBS
New relationships - both business-to-business and business-to-consumer, not possible before the Net - enable firms to co-evolve in online business communities. These communities are the most powerf…
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- Call Number
- 658.84 TAP d
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