Global Strategic Management is designed as a core textbook for those students studying Strategy or International Business. It offers an insight into the impact of globalisation on business orga…
Crafting & Executing Strategy The Quest for Competitive Advantage: Concepts & Cases has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all o…
Table of contents 1. The Fundamentals of Managerial Economics 2. Market Forces: Demand and Supply 3. Quantitative Demand Analysis 4. The Theory of Individual Behavior 5. The Production Pr…
Frank T. Rothaermel wrote Strategic Management from the ground up because the world has changed dramatically since January 2020. Events such as the COVID-19 pandemic, social justice movements, war,…
Berdasarkan hasil evaluasi dan analisis yang telah dilakukan, terdapat tiga aspek utama yang menjadi prioritas dalam perbaikan operasional If Souvenir guna meningkatkan efisiensi dan efektivitas bi…
Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepa…
Fundamental Issues in Strategy is the product of a conference jointly sponsored by the Alfred P. Sloan Foundation and the Strategic Management Society in November 1990. This conference brought toge…
What is strategic thinking? What is its real value? What happens if we don't do it? How can it advance your career? The answers to these questions can be found in this accessible book which guides …
Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book presents the marketing strategy process with an emphasis on analysis, planning, and implemen…
Buku ini akan membahas peran Big Data dan Entrepreneurship dalam dunia bisnis yang lagi trends. Materi buku ini disusun berdasarkan skenario yang terintegrasi yakni yang dimulai dari pemahaman Big …