Buku ini akan membahas peran Big Data dan Entrepreneurship dalam dunia bisnis yang lagi trends. Materi buku ini disusun berdasarkan skenario yang terintegrasi yakni yang dimulai dari pemahaman Big …
Carpenter/Sanders is the first book built around a dynamic perspective on strategy Three themes constitute the dynamic perspective on strategy: (1) changing strategies for changing times, (2) the i…
Strategic Marketing Sustaining Lifetime Customer Value Perkembangan dunia usaha atau bisnis tidak terlepas dari pengaruh perubahan lingkungan dan kondisi bisnis itu sendiri. Perubahan lingkungan sa…
Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help readers analyze real business…
Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in b…
Understanding Strategic Management is the ideal introduction to strategy for students in one-semester courses who require an informative yet practical approach. The book's four-part structure defin…
Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is slim…
Strategic Management, 4e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empir…
Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not onl…
Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepa…