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Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is slim…
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No company, however successful, can coast happily along forever doing more of the same. In today?s fast-moving business world products can become obsolete almost as soon as they hit the shelves; to…
Sebagai upaya menjaga perusahaan tetap kompetitif dalam menghadapi perubahan yang semakin cepat, perusahaan perlu terus menguji dan mendefinisikan ulang strategi perusahaannya.
CMI Management Book of the Year 2017 - Management Futures Category Data is changing the nature of competition. Making sense of it is tough; taking advantage of it is even tougher. There is a clear …
This Third Edition of the groundbreaking book Designing Organizations offers a guide to the process of creating and managing an organization (no matter how complex) that will be positioned to respo…
Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a st…