NEW PRODUCTS MANAGEMENT
Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is slim…
- Edition
- 12th. ed.
- Call Number
- 658.575 CRA n 12th
DATA-DRIVEN ORGANIZATION DESIGN: DELIVERING PERPETUAL PERFORMANCE GAINS THROU…
CMI Management Book of the Year 2017 - Management Futures Category Data is changing the nature of competition. Making sense of it is tough; taking advantage of it is even tougher. There is a clear …
- Edition
- 2nd. ed.
- Call Number
- 658.4 MOR r 2nd
DESIGNING ORGANIZATIONS: STRATEGY, STRUCTURE, AND PROCESS AT THE BUSINESS UNI…
This Third Edition of the groundbreaking book Designing Organizations offers a guide to the process of creating and managing an organization (no matter how complex) that will be positioned to respo…
- Edition
- 3rd. ed.
- Call Number
- 658.4012 GAL d 3rd
WHAT I DIDN`T LEARN IN BUSINESS SCHOOL: HOW STRATEGY WORKS IN THE REAL WORLD
Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a st…
- Edition
- -
- Call Number
- 658.4012 BAR w
SMART BIG MOVES: THE STORY BEHIND STRATEGIC BREAKTHROUGHS
No company, however successful, can coast happily along forever doing more of the same. In today?s fast-moving business world products can become obsolete almost as soon as they hit the shelves; to…
- Edition
- -
- Call Number
- 658.4012 STR s
AIRPORT PLANNING & MANAGEMENT
"The definitive, up-to-date guide to airport planning and management. Fully revised, updated, and reorganized to reflect the latest advances in the aviation industry, Airport Planning and Managemen…
- Edition
- 6th. Ed
- Call Number
- 387.736068 YOU a 6th
STRATEGIC BRAND MANAGEMENT: BUILD MEASURING, AND MANAGING BRAND EQUITY: GLOBA…
For students, managers and senior executives studying Brand Management.Keller`s market leading strategic brand management book provides insights into profitable brand strategies by building, measur…
- Edition
- 4th. Ed
- Call Number
- 658.827 KEL s 4th
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY: G…
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures br…
- Edition
- 5th. ed.
- Call Number
- 658.827 KEL s 5th
NEW PRODUCTS MANAGEMENT
Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of mark…
- Edition
- 10th. ed
- Call Number
- 658.575 CRA n 10th
NEW PRODUCTS MANAGEMENT
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of ma…
- Edition
- 11th. ed.
- Call Number
- 658.575 CRA n 11th
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