This is an adaptation of Lovelock's best-selling Services Marketing specifically aiming to cover Asian conditions. The adaptation explains services marketing concepts in the context of Asian cultur…
A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the mo…
Risiko dalam berbagai bentuk dan sumbernya merupakan komponen yang tak terpisahkan dari setiap aktivitas ekonomi. Hal ini dikarenakan masa depan merupakan sesuatu yang sangat sulit diprediksi
In the classroom, ABC looks like a great way to manage a company's resources. But many executives who have tried to implement ABC on a large scale in their organizations have found the approach lim…
The “bible” of risk management―fully updated for an investing landscape dramatically altered by social and technological upheavals When it was first published in 2005, The Essentials of Ri…
Get ready to be an effective digital leader, influencer, disruptor, and catalyst for change in the digital world! As a leader you need to constantly evolve to achieve sustained success. The wo…
Now beyond its eleventh printing and translated into twelve languages, Michael Porter's The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and s…
Toyota doesn't just produce cars; it produces talented people. In the international bestseller, The Toyota Way, Jeffrey Liker explained Toyota's remarkable success through a 4P model for excellence…
Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepa…
Explains the analytic, strategic and personal skills required to be a successful global manager. The text shows how to develop future global managers firms of all sizes and any business.