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BUSINESS RESEARCH METHODS
ZIKMUND, WILLIAM G.

This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustratin…

Edition
6th. ed.
Call Number
658.403072 ZIK b 6th
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METODE PENELITIAN: MENGGUNAKAN STRUCTURAL EQUATION MODELING DENGAN LISREL 9
WIJANTO, SETYO HARI

Buku ini mengupas SEM (Structural Equating Modeling) yang dimulai dari sejarah perkembangan SEM sampai dengan tutorial penggunaan Lisrel 9. SEM sendiri merupakan suatu metode analisis statistik mul…

Edition
-
Call Number
519.5 WIJ m
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MARKETING RESEARCH: AN APPLIED ORIENTATION
MALHOTRA, NARESH K.

This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research…

Edition
5th. ed.
Call Number
658.83 MAL m 5th
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FUN AND GAMES: A TEXT ON GAME THEORY
BINMORE, KEN

Binmore's groundbreaking text on game theory explores the manner in which rational people should interact when they have conflicting interests. While Binmore uses a light touch to outline key devel…

Edition
-
Call Number
519.3 BIN f
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METODE NETNOGRAFI: PENDEKATAN KUALITATIF DALAM MEMAHAMI BUDAYA PENGGUNA MEDIA…
ERIYANTO

Topik yang dibahas adalah terkait netnografi, netnografi merupakan metode penelitian untuk memahami interaksi masyarakat dan budaya yang terbentuk memalui jaringan. Pada masa pandemi, netnografi se…

Edition
-
Call Number
001.42 ERI m
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EXPERIMENTAL AND QUASI-EXPERIMENTAL DESIGNS: FOR GENERALIZED CAUSAL INFERENCE
CAMPBELL, DONALD T.SHADISH, WILLIAM R.COOK, THOMAS D.

This long awaited successor of the original Cook/Campbell Quasi-Experimentation: Design and Analysis Issues for Field Settings represents updates in the field over the last two decades. The book co…

Edition
-
Call Number
122.072 SHA e
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RESEARCH DESIGN AND METHODS: A PROCESS APPROACH
BORDENS, KENNETH S.ABBOTT, BRUCE B.

The research methods course that most psychology majors are required to take is a challenge for both students and the instructor. The challenge for students is to deal with concepts that are alien …

Edition
-
Call Number
150.72 BOR r
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DISSERTATIONS AND THESES FROM START TO FINISH: PHSYCOLOGY AND RELATED FIELDS
CONE, JOHN D.FOSTER, SHARON L.

Drawing from their combined 50-plus years of conducting and supervising research, the authors successfully mentor graduate students by advising them, answering questions, and breaking down what may…

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-
Call Number
150.72 CON d
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FOUNDATIONS OF BEHAVIORAL RESEARCH
KERLINGER, FRED N.

For the graduate level course in research methods that can be found in either psychology or education departments. This text examines the fundamentals of solving a scientific research problem, focu…

Edition
3rd edition
Call Number
150.72 KER f 3rd
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RESEARCH METHODS: IDEAS, TECHNIQUES, & REPORTS
SPATZ, CHRISKARDAS, ED

This book is about the scientific methods and scientific thinking that psychologists use to investigate behavior and mental processes. By under- standing and applying these methods, and this thinki…

Edition
-
Call Number
150.72 SPA r
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RLC MM-FEBUI (Library) occupies the right side of the ground floor of the MM FEB UI Building with a reading room capacity of more than 60 people.
 
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