This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustratin…
Buku ini mengupas SEM (Structural Equating Modeling) yang dimulai dari sejarah perkembangan SEM sampai dengan tutorial penggunaan Lisrel 9. SEM sendiri merupakan suatu metode analisis statistik mul…
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research…
Binmore's groundbreaking text on game theory explores the manner in which rational people should interact when they have conflicting interests. While Binmore uses a light touch to outline key devel…
Topik yang dibahas adalah terkait netnografi, netnografi merupakan metode penelitian untuk memahami interaksi masyarakat dan budaya yang terbentuk memalui jaringan. Pada masa pandemi, netnografi se…
This long awaited successor of the original Cook/Campbell Quasi-Experimentation: Design and Analysis Issues for Field Settings represents updates in the field over the last two decades. The book co…
The research methods course that most psychology majors are required to take is a challenge for both students and the instructor. The challenge for students is to deal with concepts that are alien …
Drawing from their combined 50-plus years of conducting and supervising research, the authors successfully mentor graduate students by advising them, answering questions, and breaking down what may…
For the graduate level course in research methods that can be found in either psychology or education departments. This text examines the fundamentals of solving a scientific research problem, focu…
This book is about the scientific methods and scientific thinking that psychologists use to investigate behavior and mental processes. By under- standing and applying these methods, and this thinki…