MARKETING RESEARCH: AN APPLIED ORIENTATION
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research…
- Edition
- 5th. ed.
- Call Number
- 658.83 MAL m 5th
MARKETING RESEARCH: AN APPLIED ORIENTATION: GLOBAL EDITION
An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decis…
- Edition
- 7th. ed.
- Call Number
- 658.83 MAL m 7th
MARKETING RESEARCH: AN APPLIED ORIENTATION: GLOBAL EDITION
Marketing Research: An Applied Orientation presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. …
- Edition
- 6th. Ed
- Call Number
- 658.83 MAL m 6th
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