Financial Risk Forecasting is a complete introduction to practical quantitative risk management, with a focus on market risk. Derived from the authors teaching notes and years spent training practi…
For undergraduate and graduate economics majors who are enrolled in an Intermediate Microeconomics course. A book that provides a treatment of microeconomic theory that stresses the relevance and a…
A book that provides a treatment of microeconomic theory that stresses the relevance and application to managerial and public policy decision making
A core text for one semester courses in Financial Institutions and Markets. A comprehensive exploration of the world's financial markets and institutions. Foundations of Financial Markets and…
ren baru dalam memasarkan produk melalui live social commerce seperti pada Instagram dan Tiktok serta adanya penilaian terhadap masyarakat Indonesia yang cenderung untuk memiliki perilaku pembelian…
Industri game terus berkembang di era digitalisasi saat ini, meningkatkanya jumlah pemain game mobile ternyatan menunjukan peningkatan pada pendapatan industri game ini melalui penjualan berlian da…
Seiring dengan meningkatnya penggunaan perangkat seluler, media sosial, dan online review yang semakin penting dalam penyebaran WOM, serta berperan penting dalam pengambilan penting dalam pengambil…
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures br…
In 2018 Intel celebrates 50 years in business amidst "a corporate transformation as we grow beyond our traditional PC and server businesses into data-rich markets addressing the explosive demands t…
By the end of 2019 the adidas Group was solidly the world's second largest multinational in the sportswear manufacturing industry. Following the successful implementation of a digital transformatio…