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STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY: G…
KELLER, KEVIN LANESWAMINATHAN, VANITHA

Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures br…

Edition
5th. ed.
Call Number
658.827 KEL s 5th

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