SERVICES MARKETING IN ASIA: MANAGING PEOPLE, TECHNOLOGY, AND STRATEGY
This is an adaptation of Lovelock's best-selling Services Marketing specifically aiming to cover Asian conditions. The adaptation explains services marketing concepts in the context of Asian cultur…
- Edition
- 1st. ed.
- Call Number
- 658.8095 LOV s
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Found 1 from your keywords: Author : "KEH, HEAN TAT"
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