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SERVICES MARKETING IN ASIA: MANAGING PEOPLE, TECHNOLOGY, AND STRATEGY
WIRTZ, JOCHENLOVELOCK, CHRISTOPHERKEH, HEAN TAT

This is an adaptation of Lovelock's best-selling Services Marketing specifically aiming to cover Asian conditions. The adaptation explains services marketing concepts in the context of Asian cultur…

Edition
1st. ed.
Call Number
658.8095 LOV s

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