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ANALISIS PENGARUH CONSUMER ETHNOCENTRISM, ANIMOSITY, DAN LEGITIMACY DALAM CON…
MUDITA, TRIZAKUSMAYADI, STELLA

Penelitian ini bertujuan untuk menganalisis pengaruh consumer ethnocentrism, animosity, dan legitimacy terhadap brand image, loyalitas, dan product judgment dalam boycott behavior konsumen Starbuck…

Edition
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Call Number
7552
Availability1
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RLC MM FEB-UI
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About Us

RLC MM-FEBUI (Library) occupies the right side of the ground floor of the MM FEB UI Building with a reading room capacity of more than 60 people.
 
The MM-FEB UI library service system is closed (closed access); where the user does not have direct access to the collection shelf. Or in other words, users are not allowed to take their own books from the collection shelf

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