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MARKETING RESEARCH: AN APPLIED ORIENTATION
MALHOTRA, NARESH K.

This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research…

Edition
5th. ed.
Call Number
658.83 MAL m 5th
Availability8
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MARKETING RESEARCH: AN APPLIED ORIENTATION: GLOBAL EDITION
MALHOTRA, NARESH K.

An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decis…

Edition
7th. ed.
Call Number
658.83 MAL m 7th
Availability4
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MARKETING RESEARCH: AN APPLIED ORIENTATION: GLOBAL EDITION
MALHOTRA, NARESH K.

Marketing Research: An Applied Orientation presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. …

Edition
6th. Ed
Call Number
658.83 MAL m 6th
Availability7
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RLC MM FEB-UI
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About Us

RLC MM-FEBUI (Library) occupies the right side of the ground floor of the MM FEB UI Building with a reading room capacity of more than 60 people.
 
The MM-FEB UI library service system is closed (closed access); where the user does not have direct access to the collection shelf. Or in other words, users are not allowed to take their own books from the collection shelf

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