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MARKETING RESEARCH: AN APPLIED ORIENTATION
MALHOTRA, NARESH K.

This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research…

Edition
5th. ed.
Call Number
658.83 MAL m 5th
cover
MARKETING RESEARCH: AN APPLIED ORIENTATION: GLOBAL EDITION
MALHOTRA, NARESH K.

An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decis…

Edition
7th. ed.
Call Number
658.83 MAL m 7th
cover
MARKETING RESEARCH: AN APPLIED ORIENTATION: GLOBAL EDITION
MALHOTRA, NARESH K.

Marketing Research: An Applied Orientation presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. …

Edition
6th. Ed
Call Number
658.83 MAL m 6th

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