MARKETING MANAGEMENT
Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th editi…
- Edition
- 4th. ed.
- Call Number
- 658.8 MAR m 4th
MARKETING: REAL PEOPLE, REAL CHOICES
Real people, real choices-give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real ma…
- Edition
- 7th. ed.
- Call Number
- 658.8 SOL m
MARKETING: REAL PEOPLE, REAL CHOICES: GLOBAL EDITION
Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at …
- Edition
- 11th. ed.
- Call Number
- 658.8 SOL m 11th
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