MARKETING: REAL PEOPLE, REAL CHOICES (7TH EDITION)
Real people, real choices-give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real ma…
- Edition
- 1st. ed.
- Call Number
- 658.8 SOL m
MARKETING: REAL PEOPLE, REAL CHOICES: INTERNATIONAL EDITION
For undergraduate courses in Principles of Marketing. Why do students love this book? This is the only book that makes marketing REAL to them by using real people-real marketers. Like most introduc…
- Edition
- 3rd. ed.
- Call Number
- 658.8 SOL m 3rd
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