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MARKETING: REAL PEOPLE, REAL CHOICES: GLOBAL EDITION
SOLOMON, MICHAEL R.STUART, ELNORA W.MARSHALL, GREG W.

Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at …

Edition
11th. ed.
Call Number
658.8 SOL m 11th
Availability1
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MARKETING: REAL PEOPLE, REAL CHOICES
SOLOMON, MICHAEL R.STUART, ELNORA W.MARSHALL, GREG W.

Real people, real choices-give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real ma…

Edition
7th. ed.
Call Number
658.8 SOL m
Availability3
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MARKETING: REAL PEOPLE, REAL CHOICES: INTERNATIONAL EDITION
SOLOMON, MICHAEL R.STUART, ELNORA W.

For undergraduate courses in Principles of Marketing. Why do students love this book? This is the only book that makes marketing REAL to them by using real people-real marketers. Like most introduc…

Edition
3rd. ed.
Call Number
658.8 SOL m 3rd
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RLC MM FEB-UI
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About Us

RLC MM-FEBUI (Library) occupies the right side of the ground floor of the MM FEB UI Building with a reading room capacity of more than 60 people.
 
The MM-FEB UI library service system is closed (closed access); where the user does not have direct access to the collection shelf. Or in other words, users are not allowed to take their own books from the collection shelf

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