MARKETING STRATEGY: A DECISION-FOCUSED APPROACH
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy a…
- Edition
- 8th. ed.
- Call Number
- 658.808 WAL m 8th
Search Result
Found 1 from your keywords: Author : "MULLINS, JOHN W."
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