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MARKETING STRATEGY: A DECISION-FOCUSED APPROACH
WALKER, ORVILLE C.MULLINS, JOHN W.

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy a…

Edition
8th. ed.
Call Number
658.808 WAL m 8th

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