cover
MARKETING MANAGEMENT : A STRATEGIC DECISION MAKING APPROACH INTERNATIONAL EDI…
MULLINS, JOHN WALKERWALKER JR, ORVILLE CBOYD JR, HARPER W.LARRECHE, JEAN CLAUDE

Marketing Management dirancang khusus untuk mata kuliah yang menjadikan studi kasus berfokus pada pengambilan keputusan sebagai elemen penting dan/atau yang memberikan tugas proyek mahasiswa, seper…

Edition
5th. ed.
Call Number
658.8 JOH m
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MARKETING STRATEGY: A DECISION-FOCUSED APPROACH
WALKER, ORVILLE C.MULLINS, JOHN W.

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy a…

Edition
8th. ed.
Call Number
658.808 WAL m 8th

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