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MARKETING STRATEGY: A DECISION-FOCUSED APPROACH
WALKER, ORVILLE C.MULLINS, JOHN W.

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy a…

Edition
8th. ed.
Call Number
658.808 WAL m 8th
Availability9
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MARKETING MANAGEMENT : A STRATEGIC DECISION MAKING APPROACH INTERNATIONAL EDI…
MULLINS, JOHN WALKERWALKER JR, ORVILLE CBOYD JR, HARPER W.LARRECHE, JEAN CLAUDE

Marketing Management dirancang khusus untuk mata kuliah yang menjadikan studi kasus berfokus pada pengambilan keputusan sebagai elemen penting dan/atau yang memberikan tugas proyek mahasiswa, seper…

Edition
5th. ed.
Call Number
658.8 JOH m
Availability1
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RLC MM-FEBUI (Library) occupies the right side of the ground floor of the MM FEB UI Building with a reading room capacity of more than 60 people.
 
The MM-FEB UI library service system is closed (closed access); where the user does not have direct access to the collection shelf. Or in other words, users are not allowed to take their own books from the collection shelf

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