Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today�s most valuable marketing metrics. In this thoroughly updated and sign…
Dalam beberapa tahun terakhir, country-of-origin (COO) menjadi salah satu faktor penting yang memengaruhi keputusan konsumen dan strategi bisnis. Hal ini mendorong meningkatnya permintaan terhadap …
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The countries of East and Southeast Asia have the world's most dynamic money markets. Essential to the Asian economy, their performance plays a crucial role in the successful development of other f…
A well-rounded hedge fund guide for the serious financial professional Alternative investment strategies-hedge funds in particular-have experienced a significant resurgence recently, largely in re…
This book provides an action-oriented approach to developing interpersonal skills, in which students actually practice skills behaviour. It contains more than 40 exercises centred around 12 key int…
An applied approach to developing and practicing interpersonal skills. By developing and practicing the material in Training in Interpersonal Skills, readers can learn how to build productive relat…
WorldCom. Enron. Tyco. Shocking accusations of dishonesty and silent complicity have dominated headlines recently, and cost the American economy trillions of dollars. Clearly, dishonesty doesnt p…
Business ethics is a staple in the news today. One of the most difficult ethical questions facing managers is to whom are they responsible? Organizations can affect and are affected by many differe…
Where the strategy of staffing and business align. Strategic Staffing prepares all current and future managers to take a strategic and modern approach to the identification, attraction, selectio…