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MARKETING METRICS: 50+ METRICS EVERY EXECUTIVE SHOULD MASTER
FARRIS, PAUL W.BENDLE, NEIL T.PFEIFER, PHILLIP E.REIBSTEIN, DAVID J.

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today�s most valuable marketing metrics. In this thoroughly updated and sign…

Edition
1st. ed.
Call Number
658.83 FAR m
Availability1
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THE CONTENT ANALYSIS GUIDEBOOK
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RLC MM-FEBUI (Library) occupies the right side of the ground floor of the MM FEB UI Building with a reading room capacity of more than 60 people.
 
The MM-FEB UI library service system is closed (closed access); where the user does not have direct access to the collection shelf. Or in other words, users are not allowed to take their own books from the collection shelf

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