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MARKETING METRICS: 50+ METRICS EVERY EXECUTIVE SHOULD MASTER
FARRIS, PAUL W.BENDLE, NEIL T.PFEIFER, PHILLIP E.REIBSTEIN, DAVID J.

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today�s most valuable marketing metrics. In this thoroughly updated and sign…

Edition
1st. ed.
Call Number
658.83 FAR m

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