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MARKETING STRATEGY: A DECISION-FOCUSED APPROACH
WALKER, ORVILLE C.MULLINS, JOHN W.

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy a…

Edition
8th. ed.
Call Number
658.808 WAL m 8th
Availability9
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RLC MM FEB-UI
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RLC MM-FEBUI (Library) occupies the right side of the ground floor of the MM FEB UI Building with a reading room capacity of more than 60 people.
 
The MM-FEB UI library service system is closed (closed access); where the user does not have direct access to the collection shelf. Or in other words, users are not allowed to take their own books from the collection shelf

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