BRAND LEADERSHIP
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brand week as "the dean o…
- Edition
- 1st. ed
- Call Number
- 658.827 AAK b
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Found 1 from your keywords: Author : AAKER, DAVID A.
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