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PENGARUH IN-STORE LIVE STREAMING PADA MEDIA SOSIAL TIKTOK TERHADAP NIAT PEMBE…

ASTUTI, RIFELLY DEWI AMALINA, NABILA NUR FITRI

Penelitian ini bertujuan untuk menganalisis pengaruh in-store live streaming pada media sosial TikTok terhadap niat pembelian konsumen secara offline. Dengan menggunakan kerangka teori Stimulus-Org…

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