DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT: STRATEGY, IMPLEMENTATION AND PRAC…
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression…
- Edition
- 6th. ed.
- Call Number
- 658.872 CHA d 6th
DIGITAL MARKETING: STRATEGY, IMPLEMENTATION AND PRACTICE
Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing…
- Edition
- 8th. ed.
- Call Number
- 658.8 CHA d 8th
DIGITAL MARKETING: STRATEGY, IMPLEMENTATION AND PRACTICE
Digital Marketing: Strategy, Implementation and Practice Sixth Edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their…
- Edition
- 6th. Ed
- Call Number
- 685.800285 CHA d 6th
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