cover
STRATEGIC MARKETING
CRAVENS, DAVID W.PIERCY, NIGEL F.

Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book presents the marketing strategy process with an emphasis on analysis, planning, and implemen…

Edition
10th. ed.
Call Number
658.8 CRA s 10th
cover
STRATEGIC MARKETING
CRAVENS, DAVID W.PIERCY, NIGEL F.

Strategic Marketing, 8/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many c…

Edition
8th. ed.
Call Number
658.8 CRA s 8th
cover
STRATEGIC MARKETING
CRAVENS, DAVID W.PIERCY, NIGEL F.

"Strategic Marketing 9/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed aroun…

Edition
9th. ed.
Call Number
658.8 CRA s 9th

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