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THE ANTECEDENTS OF BRAND ATTITUDE AND PURCHASE INTENTION: STUDY OF WEBISODE A…
EPENDI, DAVEALVERSIA, YESHIKA

Product placement or brand placement describes the integration of a product or a brand into a film, televised series, and other types of entertainment programming for promotional purposes. Product …

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Call Number
5681

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WORLDWIDE RECESSIONS AND HERDING BEHAVIOUR: A COMPARATIVE ANALYSIS OF THREE COUNTRIES
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